Marcus Theaters Pilots New Sports Bar Concept at Gurnee Mills Cinema
GURNEE MILLS, Ill. – Marcus Theaters is piloting a new sports entertainment concept near the Wisconsin border at its Marcus Gurnee Mills Theater in Illinois.
According to our partners in Milwaukee Business Journal, the company converted one of its auditoriums into a new sports bar called The Wall and opened it on Thursday.
“I would say it’s an amazingly reinvented sports bar,” Marcus Corp. CEO Greg Marcus told the Milwaukee Business Journal. “We took an auditorium, and we decommissioned it from a cinema auditorium, and we converted it. There are a number of places in the country where you can see sports on a very big screen. We thought we’d start with that.”
The auditorium retains the theater’s main screen, and visitors can watch from one to four sports on the big screen. There are also eight other screens showing other sports entertainment along the aisles.
“You can pretty much see any sport you want to see on a 100-inch screen all the way up to a 40-foot screen,” Marcus said. “The physical auditorium was well laid out. We didn’t have to make any changes to it as it has great viewing angles, and we just supplemented it with lots of screens all around.”
DreamLounger recliners are held in place and there are additional food trays that can be taken directly to visitor seats. The lights will be on halfway.
The Milwaukee Business Journal reports that there is technology that can transmit sound from one of the televisions directly to a visitor’s headphones, so they can listen to another game while watching what’s on the computer. main screen.
The wall has free Wi-Fi for visitors, allowing access to sports betting apps, which is why Marcus Theaters chose the Gurnee location for its pilot. Illinois had already legalized sports betting.
The Wall is free to enter. The company will analyze customer satisfaction to see if The Wall can sell enough food and drink to be profitable, as the location does not charge people to enter.
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