Sports bar with mechanical bull opens in Cary
Usually when you hear “PBR” in a bar you think of a cheap American lager with a blue ribbon on the can.
And when you hear a mechanical bull, you probably don’t think of Cary.
A new bar in the Fenton development is upending a lot of expectations. Put a hand in the sky and let it fly.
The PBR Cowboy Bar will join Fenton, the development’s owners, Hines and Columbia Development, announced on Wednesday. PBR stands for Professional Bull Riders and the Cowboy Bar celebrates all things sports and bull riding, right down to the mechanical bull.
It will be the first PBR Cowboy Bar in North Carolina and the 11th in the country, joining cities like Baltimore, Philadelphia and Atlanta. Most are built as part of large sports stadiums and casinos.
After three years of work, Fenton began opening stores this summer in Cary, with stores like Williams Sonoma, Sephora and the Paragon Theater among the first to open.
Fenton restaurants and bars, such as M Sushi, Colletta and Dram & Draft will be opening soon.
The Cary Cowboy Bar is expected to open by summer 2023.
“Our PBR Cowboy Bar concept continues to grow through brand loyalty and an amazing partnership with Live! Hospitality and Entertainment,” said PBR CEO and Commissioner Sean Gleason.
“Cowboy PBR bars are now located in 10 cities nationwide. Being able to open our first PBR Cowboy Bar in North Carolina, where we recently welcomed the Carolina Cowboys to the new PBR Team Series, is incredibly exciting for our brand and for our fans.
The Cowboy Bar will be approximately 4,300 square feet and will be built adjacent to the new Sports & Social, a massive 22,000 seat sports entertainment complex. In Fenton, the Cowboy Bar will also have a 1,300 square foot patio.
“We are extremely excited to continue our partnership with Professional Bull Riders to bring the iconic PBR Cowboy Bar to North Carolina for the first time in Fenton,” said Reed Cordish, Director of The Cordish Companies and CEO of Live! Hospitality & Entertainment, the company that created PBR Cowboy Bar and Sports & Social. “PBR Cowboy Bar will bring a premier country western entertainment experience to the Triangle area when it opens next year.”