Popular Boston sports bar Game On ribs Steph Curry’s wife Ayesha goes viral

Ricky Falcucci is a bar manager at Game On – the popular sports bar outside of Fenway Park – but the Eastie native is also responsible for another task that is not explicitly written in his job description.

Falcucci controls the sandwich board that sits on the sidewalk that pedestrians cross on Brookline Avenue. Falcucci is the one responsible for delivering fun posts, usually sports-themed.

“Everyone knows I have the spirit here,” Falcucci said.

“He has a very, very creative mind,” said Rufus Arraheffege, head of promotions at Game On. “The stuff he comes up with is pretty hilarious.”

Some of the posts have drawn attention, like when he wrote “Gerrit Cole hates kids” on the board last October when the Red Sox played the Yankees in the Wild Card game. But nothing like it.

As the Celtics take on the Warriors in the NBA Finals, another battle takes place: Game On against Steph Curry.

Last week, as the championship series continued, Ayesha Curry – the Golden State star’s wife – became the subject of Falcucci’s final ribs. Ayesha is a television cooking personality, show host and cookbook author. The newest message on the board is born.

“Ayesha Curry can’t cook,” the board said.

“We know his wife has a cookbook, a cooking show, so we just picked that,” Falcucci said. “We had a bunch of different ideas. This is the one that ended up sticking.

It went viral on Twitter and garnered more attention than any Falcucci post ever had. But he and his bar mates were certainly unprepared for what was to come: Monday night, after the Warriors took a 3-2 series lead, Steph Curry came to his press conference wearing a T white t-shirt with a message in black letters defending his wife.

“Ayesha Curry CAN cook,” the shirt said.

Curry was asked about the shirt, but answered it vaguely.

“You have to ask around the room or ask Twitter,” Curry said.

It was a clear answer to Falcucci’s blackboard. Back in Boston, he woke up Tuesday morning and couldn’t believe the Warriors star recognized him.

“I’ve had pretty much everyone I’ve known send it to me,” Falcucci said.

“Crazy. Steph Curry sees my painting? Kinda crazy.”

Arraheffege had a similar reaction.

“I was like, ‘Oh my God, he answered,'” he said.

Falcucci wasn’t working on Tuesday, but he wanted to make sure the bar had seen Curry’s response. He asked a colleague to update the board to say, “Ayesha Curry still can’t cook.” As a touch, two packs of Top Ramen Curry Noodles were tied to the board.

In the past 48 hours, the bar has attracted even more attention.

“It’s been a little crazy,” Falcucci said. “My phone just blew up all day. It was funny. It was cool.

The bar wasn’t finished either. On Tuesday, after learning about Curry’s shirt, Arraheffege ordered his own shirts. The green shirts say “Ayesha Curry can’t cook” in white letters and are sold at the bar for $20 each. Falcucci had a new message written on the board Wednesday ahead of Thursday’s Game 6 at TD Garden: “Steph saying his wife can cook is like your mom telling you you’re beautiful.”

Arraheffege made it clear that the board’s message is not meant to be personal, but just a fun talk.

“It’s awesome,” Arraheffege said. “I really like that he responded and I really appreciate it. It’s a good pub. It’s all fun and games. I hope he sees it that way. I hope they see it that way. We don’t want it to get personal, especially as a restaurant…. It’s about sports.

It seems Curry doesn’t take it personally. The Warriors star and 3-point king of the NBA is actually a lifelong Red Sox fan – his brother Seth was a Yankees fan and he wanted to go against him – and he had his bachelor party at Fenway Park in 2011. It includes the territory.

“I’m the little king so I know everything about everything,” Curry said Wednesday. “I use it as entertainment and just have fun with it. The longer you’re on stage, the more you realize the attention that’s on you, how much it means to each fanbase, how much it means to the cities. You can’t so not really to be surprised by anything. There’s a lot at stake when it comes to winning championships. …

“I think the more you get into these environments, the more you use them as entertainment, fun, embrace it. Honestly, you wouldn’t want it any other way, knowing that you’re on this stage and playing for something that really matters to a lot of people.

Now, Game On — and the rest of Boston — just hope Curry doesn’t set up another legendary performance to end the Celtics’ season.

BOSTON, MA – June 15: A sign outside Game On! mentions that Golden State Warriors wife Steph Curry, Ayesha cannot cook on June 15, 2022 in Boston, Massachusetts. (Staff Photo by Matt Stone/MediaNews Group/Boston Herald)
BOSTON, MA - JUNE 15: Rufos from Game On!  Where's a t-shirt that says Ayesha, wife of Steph Curry of the Golden State Warriors, can't cook on June 15, 2022 in Boston, Massachusetts.  (Staff Photo by Matt Stone/MediaNews Group/Boston Herald)
BOSTON, MA – June 15: Rufos from Game On! wears a T-shirt that says Ayesha, wife of Steph Curry of the Golden State Warriors, can’t cook on June 15, 2022 in Boston, Massachusetts. (Staff Photo by Matt Stone/MediaNews Group/Boston Herald)
BOSTON, MA - June 15: A sign outside Game On!  mentions that Golden State Warriors wife Steph Curry, Ayesha cannot cook on June 15, 2022 in Boston, Massachusetts.  (Staff Photo by Matt Stone/MediaNews Group/Boston Herald)
BOSTON, MA – June 15: A sign outside Game On! mentions that Golden State Warriors wife Steph Curry, Ayesha cannot cook on June 15, 2022 in Boston, Massachusetts. (Staff Photo by Matt Stone/MediaNews Group/Boston Herald)



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