New wine bar, rue PCH, opens in the old town of Lompoc | Local News
The revitalization of downtown Lompoc continues as younger generations with local roots bring new ideas and businesses to the area, such as the PCH Street wine bar which opened on January 15.
“I’ve been here pretty much my whole life, and my whole life I’ve said there’s nothing to do,” said PCH Street owner and operator Monty Montgomery. “And I’m trying to give Lompoc something to do and that just happens to be it.”
Montgomery, who grew up in Lompoc and is now raising three children himself, said he was proud to give back to his community in the best way he knows how.
The 700-square-foot pub, located at 117 South H St., features a sleek bar with high-backed chairs and a farmhouse table for casual community seating. The pub strictly serves wine and beer.
Owning a wine bar wasn’t Montgomery’s dream until he bought the building and neighboring empty land in July 2021.
“Even the toughest properties in town were extremely expensive and that led me to a quick change of direction,” Montgomery said, describing his journey to finding a residential investment property in 2021 during an overinflated real estate market. .
Once the idea of investing in a commercial property south of town became a new focus, he came up with the concept of a living room which later morphed into the idea of a bar adjoining wine.
“I don’t think everyone has the same vision,” Montgomery said, adding that when his brand company stepped in, the concept of merging the two companies made even more sense. “I think it’s a good idea, the combination of the two.”
In addition to wine and beer, PCH Street will soon add a lounge. The wine bar shares one wall with a separate suite that will become a full-fledged salon under the PCH Street brand and will feature hairstylists and a nail technician. Lounge patrons will receive discounts on the purchase of a rotating menu of local wines.
The salon is expected to open in early spring, Montgomery said.
Additionally, plans to turn the nearby vacant lot into an outdoor entertainment yard with shipping containers occupied by food vendors are also taking shape.
Friends and neighbors Eric Oviatt and Mike Lamping, co-founders of Cold Coast Brewing Co., who along with friend Brian McConnell regularly stop by for a mug of tap beer at PCH Street, said the ambitious venture of Montgomery in a few months is enticing them to open their doors. Cold Coast Brewing Co., located across from the PCH Street parking lot on Ocean Avenue, has been under construction for two years and is expected to open this summer.
“This whole section [of town] needs more of that,” said Lamping, who described Montgomery’s new wine bar as an upbeat place. “The environment is fun and Monty is a good guy.
Ciera Cowper, a client and nail technician who will soon be offering her specialist services at the PCH Street Salon, said she particularly enjoys visiting the $5 Wine Bar on Rosy Thursdays with friends.
“It’s a new place to relax and vibrate,” she said. “The wine is great and so is the customer service.”
The grand opening of the PCH Street Wine Bar is scheduled for St. Patrick’s Day, March 17.
Lisa André covers lifestyle and local news for Santa Ynez Valley News and Lompoc Record, editions of the Santa Maria Times.