LIT Lighting raises the bar with investment in ‘cyclist-friendly’ Proteus Maximus

LIT Lighting raises the bar with investment in ‘cyclist-friendly’ Proteus Maximus

LIT Lighting raises the bar with investment in Proteus Maximus

UNITED STATES – LIT Lighting has added Elation Professional’s proven, powerful IP65 LED fixture, Proteus Maximus, to its inventory, an investment that allows the Tempe, Arizona-based production and rental house to efficiently fill more jumpers and serve larger shows and events.

“We are thrilled to have added a fixture suitable for cycling and big shows like the Proteus Maximus to our inventory,” said Chris LIT Brodman, Founder and COO of LIT Lighting. “It’s exciting for us to have grown to this level, from a small business to now having the ability to serve big shows. This achievement is truly amazing.

Brodman, 39, got his start in the entertainment technology industry as a teenager, providing lighting, special effects, props and stage decorations to Phoenix’s underground electronic music scene and from around. After meeting and working for his mentor, John Garberson of production company Creative Backstage, Brodman eventually opened his own company, LIT Lighting in 2003. Since then, he has lit Grammy-winning artists and even US presidents while accumulating years of experience in lighting tours and special events.

Brodman says the decision to invest in the Maximus was all about flexibility and weather resistance. “Given the nature of our production diversity, we needed a very feature-rich, multi-functional workhorse – a beacon light so to speak – but we also live in a very harsh climate, so to have a unit that can handle everything from rain to dust to hail to extreme temperatures is super important.

LIT manages everything from sporting events to outdoor festivals to the Arizona State Fair, a client that has been lighting the arena and other outdoor stages for three years. “We needed something that could meet the specs of an arena show, full concert lighting, and the Maximus fits that perfectly,” says Brodman, adding that one of the creative ideas what they proposed at the Fair is to cover the exterior of the arena with texture and gobos, which the 50,000 lumen Maximus allows them to do.

The Maximus is what Brodman calls LIT’s “first high-class device and a real breakthrough”, something that will also help outdoor festivals like big EDM raves. Lit added 24 Maximus fixtures to its inventory in May, as did one of Brodman’s close associates and salespeople, providing a total of 48 accessible units for use in the Phoenix area. The units have previously been used at June Jam in Flagstaff, the Full Moon Festival in Tempe and other projects, including the 2022 Phoenix College Graduation where they framed the stage along the length of a soccer.

The Proteus Maximus joins other Elation and Obsidian control gear in LIT Lighting’s inventory. “Over the past five years, I’ve been really impressed with the direction Elation has taken,” Brodman says, specifically mentioning the Proteus and Artiste lines. “These are unique products that last long for years of good return on investment. It’s that kind of feedback and uniqueness, coming to market with something that not everyone else has, that I really respect.

Also, I can call my rep (Kraig Knight) anytime and get service. Customer service on Elation’s back-end is second to none.

With personal attention being a key part of the LIT philosophy, Brodman took that influential mentor relationship he had with John Garberson and extended it to other young men and women, many of whom have worked for him for decades. years. Today, LIT Lighting has 12 employees with a steady pool of 15-20 contractors. “These are the real heroes who keep equipment running smoothly and customer satisfaction,” concludes the owner of LIT Lighting. “Without them, I’m just a guy with a warehouse full of gear.”

www.elationlighting.com

LIT Lighting raises the bar with investment in Proteus Maximus LIT Lighting raises the bar with investment in Proteus Maximus

July 15, 2022


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