Have you ever heard of a bar without alcohol? Popup coming to Fresno


The Bone Dry Sober Bar popup will take place on November 4th at Studio Van Ness at 2055 San Joaquin St. in downtown Fresno from 6pm to 9pm. Photos by Ian Landis

A sobering trend in the cocktail world is heading to the Fresno neighborhood.

Ian Landis from Fresno recently announced on Reddit that the “Bone Dry Sober Bar” pop-up event will be taking place at Art Hop on November 4 in downtown Fresno. It will be held at Studio Van Ness at 2055 San Joaquin St. from 6 p.m. to 9 p.m.

The announcement was also posted on Instagram.

Landis said the idea had been in the works for about a month, but the inspiration for the Bone Dry Sober Bar originated on December 15, 2019.

“I was a considerably hardcore alcoholic,” Landis said. “I quit drinking that day and have never had a drink since.”

The Bone Dry Sober Bar will offer alcohol-free spirits from Ritual Zero Proof.

One thing he noticed with his new sobriety was that bars and nightclubs didn’t offer a lot of options for non-drinkers – maybe canned sodas or non-alcoholic kombucha all over the place. at most.

“Bars and pubs can be unattractive to people who don’t want the influence of alcohol,” Landis said.

Seeing this need, Landis’ ultimate goal is to open a sober brick and mortar bar somewhere in the brewery district of downtown Fresno. Next week’s popup event – its first – will be a “dry run”.

“I’m really looking to create a place where everyone can belong,” he said.

Non-alcoholic cocktails will include “wildfire season” and “the ghost of summer”.

Special ‘Mocktail’ offers will include ‘Wildfire Season’ with whiskey, cider, bitters and zero proof smoke. The “Ghost of Summer” features zero-proof gin, mint and cucumber syrup, lime and soda. Spirits and sodas will also be available. Gin, whiskey, rum and tequila from Chicago-based alcohol replacement company Ritual Zero Proof will be served.

Under names like 0% Non-Alcohol Experience in Tokyo, Sans Bar in Austin, The Virgin Mary Bar in Dublin and Zeroliq in Berlin, a growing number of non-alcoholic bars are popping up around the world. The Associated Press reported that alcohol consumption in 10 key markets – including the United States, Germany, Japan and Brazil – fell 5% last year. The consumption of low-alcohol and non-alcoholic beverages increased by 1% over the same period.

Alcohol still sells far more than low-alcohol, non-alcoholic drinks. Drinkers in these key markets consumed 9.7 billion 9-liter cases of alcohol in 2020, compared to 292 million 9-liter cases of low-alcohol or non-alcoholic beverages. But Brandy Rand, of IWSR’s Beverage Market Analysis, told The Associated Press that global consumption of low-alcohol, non-alcoholic beer, wine and spirits is growing two to three times faster. than overall alcohol consumption.

The Associated Press contributed to this report.

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